Published in Upfluence Inc·May 28, 2021The April Edition: Get The Latest Influencer Marketing News and TrendsWe’ve pulled the latest and greatest news, trends, and insight from across the industry into one must-read article. …Influencer Marketing4 min readInfluencer Marketing4 min read
Published in Upfluence Inc·May 28, 2021The Omnichannel Marketing Playbook for eCommerce BrandsFor successful eCommerce businesses, selling exclusively via an online website is no longer an option. Driving long-term growth relies on merchants’ ability to reach their customers across multiple channels. Customers aren’t simply shopping ‘online’ or ‘offline’, there are a variety of touchpoints in between where sales can be made. People…Omnichannel Marketing6 min readOmnichannel Marketing6 min read
Published in Upfluence Inc·May 11, 2021Influencer whitelisting: big benefits for brands & creatorsAfter investing time, money, and resources into an influencer marketing campaign, you want to see the best results possible. Influencer-generated content (IGC) can continue to serve your brand beyond the allotted campaign period when it’s repurposed and amplified through additional channels. One of the most effective ways to continue reaching…Influencer Whitelisting4 min readInfluencer Whitelisting4 min read
Published in Upfluence Inc·May 6, 2021A Complete Guide to Influencer Marketing KPIsYour influencer marketing campaign is wrapping up, but how do you know if it’s been a success? Choosing influencer marketing KPIs (key performance indicators) that align with your goals will help you to measure the positive impact of your campaign and calculate your overall ROI. …Influencer Marketing4 min readInfluencer Marketing4 min read
Published in Upfluence Inc·Feb 4, 20217 Trends for the Influencer Marketing Industry: 2021 and BeyondThe start of the new year signals a time of renewal and new opportunities for influencer marketing in 2021. It’s no understatement to say we’ve seen some big changes to the influencer marketing landscape over the past 12 months. During the coronavirus pandemic, influencer marketing has become an increasingly important…Influencer Marketing7 min readInfluencer Marketing7 min read
Published in Upfluence Inc·Dec 21, 2020Upfluence + Plai: Leading Influencer Marketing Platform Upfluence to Power Influencer Discovery and Marketing for PlaiThe new partnership makes it easier for growing brands of all sizes to achieve better full-cycle influencer marketing using the Plai platform with Upfluence integration. Plai helps businesses plan marketing campaigns, find insights in analytics, and act on insights with targeted ads. New York, New York — December 16, 2020…3 min read3 min read
